List of Slides to Include in the Pitch Deck
Pitch decks are presentations that provide a succinct but instructive overview of your company. Start-up decks and slide decks are other names for them. Your products and services, high-level financial projections, and funding requirements should all be included in your business plan. As a visual document, the pitch deck should be able to stand on its own, but its primary purpose will be to tell the story of your company.
Traction and validation/roadmap In this section, talk about the early adopters or sales of your product. Investors value any evidence that your solution addresses the identified issue because investing in a company that has demonstrated that at least one aspect of its business model reduces risk.
This slide can also be used to talk about your milestones. What major objectives have you accomplished thus far and what major next steps do you intend to take? A roadmap with key milestones is helpful in this case. Read more to find about the investment pitch deck.
Strategy for marketing and sales:
What is your sales procedure and how will you attract customers’ attention? Your sales and marketing plan can be laid out on this slide. You will need to describe the key strategies you intend to employ in order to reach prospects.
Finding and retaining customers is a startup’s biggest challenge; therefore, you must demonstrate your comprehension of your target market and sales channels.
You should emphasize any differences between your sales and marketing processes and those of your rivals.
What makes you and your team the best people to run this business and make it grow? How does your experience set you apart from others?Highlight the key team members, their prior accomplishments, and their key expertise.
Even if you do not yet have a complete team, consider why the positions you still need to fill are essential to the growth of the business.
Financials Investors will expect sales forecasts, income statements, and cash flow forecasts for at least three years in addition to your financial statements.
Your pitch deck will be difficult to read and consume during a presentation if it contains extensive spreadsheets. Keep track of sales, customers, costs, and profits in your charts.
Prepare to discuss the assumptions you used to determine your sales goals and the main factors that drive your expenses.
Be realistic with your expectations. Investors frequently mentally reduce your projections by half when they see “hockey stick” projections. Comparing your growth to that of a comparable business in a related industry or based on the momentum that is already in place is a great way to explain it.
Every business faces competition in one way or another. Regardless of whether you are entering a whole new market, your potential customers are already using alternative approaches to address their issues.
Describe your position in the landscape of competition and the ways in which you differ from your rivals. Do you have any significant advantages over your rivals? Do you possess any “secret sauce” that others do not?
The key here is to explain why customers will choose you over competitors in the market.
Investment and use of the money Let’s get the money right now. That’s why you’re creating this pitch deck, right? I’m aware that funding is not the purpose of this pitch deck. This is still true, but you should tell potential investors how much money you want to raise.
The main thing is to have the option to make sense of why you want the cash and how you mean to utilize it .nvestors will want to know how their money is being used and how it will assist you in achieving your objectives if you want them to invest in your company.
If you already have some investors on board, this is the time to discuss why they decided to invest.