You can define a trademark as the unique identity that distinguishes your company, product, or service from the competition. Trademarks are the intangible assets that help your business stand out among the competition. As a result, you are able to protect the investment you made to build your customer base through trust and loyalty.
The registration of a trademark gives you the right to sue if another party attempts to take your trademark and prevents any other person from using a trademark similar to yours without your permission.
What Can You Register As a Trademark?
If you are considering trademark registration india for your brand, you are going to need to decide which aspect of the brand is unique to your customers. Choose that aspect and register it in the trademark register.
Name of the product: If you want to protect the name or brand of a particular product, you can register it as a trademark. One of the best examples of this is Apple’s iPod.
Name of business: It is the most common way for businesses to register their company names as trademarks. Ex: Bajaj is an example.
Name/surname of person: It is even possible to trademark your name if your name contributes significantly to the revenue generation. For instance, Shah Rukh Khan, the actor, has trademarked his name.
An abbreviation for: In addition to company names and brand names, abbreviations can also be trademarks. One example is BMW.
2. Symbols and logos
In my opinion, trademarking a logo is highly recommended since it is a visual representation of your brand that will help people remember your brand. An example of a well known logo trademark is the ‘swoosh’ on Nike’s shoes.
3. The tagline
In addition to the name of your brand, you have the option of trademarking the tagline for your brand. The tagline tells your customers what your brand stands for, such as KFC’s ‘It’s finger lickin’ good’.
4. Other Options
Mark of color: The color royal blue can be trademarked by Cadbury (Ex: Cadbury has trademarked the color royal blue).
Sound Mark: Nokia has trademarked the tune for its cell phone because it has proven that it is distinctive and that it is a musical note.
Scent Mark: It is possible to trademark even scents.